The Association of Greek Tourism Enterprises (SETE) was established in 1991, as the result of a meeting between 9 entrepreneurs from the broader tourism sector, which took place at the ELOUNDA MARE hotel, in order to discuss the growth of Greek tourism.

The State’s inability to resolve the chronic problems in the sector and devise a long-term strategy, the lack of representation for tourism entrepreneurs and their inactivity in undertaking initiatives, created a risk of degradation for the tourism product and reduction of the country’s competitiveness.

It was therefore judged imperative to bring together those tourism enterprises that were characterized by high quality services, to set up an association that would express the sector’s views dynamically and close the representation gap.

SETE was thus established, and spent the next few decades supporting and promoting Greek tourism, both in Greece and abroad.

Since its establishment, SETE has proven – with documented positions based on research and surveys – the concrete contribution of tourism to the Greek economy and society, and has focused its efforts on upgrading the quality of services provided, in view of improving the competitiveness of Greek tourism.

Consistent with its philosophy and principles, the Association has succeeded in gain recognition from the State and entrepreneurs.